The Business Painkiller

The Business Painkiller

Is your business providing a “painkiller” or a “vitamin” for your clients? In order to get their attention and build a sizable business of scale, “painkillers” are a must.

We all need to take a critical look at our businesses from the perspectives of our clients. Would your product or service be something they really need today and help them solve big pain points with established budgets? If so, proceed full steam ahead. If not, you could end up with a low revenue business and most likely need to pivot into a bigger market opportunity.

So what are the differences between “vitamins” and “painkillers?”

Vitamins are “nice to have,” but not “need to have.” Often times these are features or functionalities, and not major platforms. And just like in a drug store, preventive vitamins are optional. They are usually priced at a major discount, compared to the expensive painkilling prescriptions behind the counter.

Painkillers are typically helping their clients to materially drive more revenue or lower current costs out of their business. And, even better, they are doing so with established line item budgets, not requiring new budgets to be created, which can take time and slow down your sales closing process. What client is not going to react favourably to “how would you like to lower your current costs by 33 percent, and not have to spend a single penny more than you are already spending today?”

Providing the “painkiller” approach to building your business will ensure you are customer focused and therefore market driven.

Talk to GT Business about Greentree, the ultimate business painkiller.

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